Press Releases

Press Releases

Debriefing Software A/S Wins Red Herring Top 100 Europe Award

30-04-2012 by Debriefing Software

Amsterdam, Netherlands – April 30, 2012 – Storage and backup SaaS specialist Debriefing Software A/S has been selected as a winner of the 2012 Red Herring Top 100 Europe award for its cloud-based Storage Resource Management software solution, Wizards Storage Portal.

Red Herring’s Top 100 Europe list has become a mark of distinction for promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, and eBay would change the way we live and work.

Henrik Lind, CEO of Debriefing Software, said,

“Winning the prestigious Red Herring Top 100 Europe award is great recognition of the strength of Wizards Storage Portal and the increasing number of companies that have adopted our unique solution. We look forward to continuing to work closely with our channel partners supporting their customers managing their back-up and storage solutions more effectively and efficiently in a reality where explosive data growth and declining infrastructure management budgets are the new normal.”

The criteria used to qualify Debriefing Software for the Red Herring Top 100 Europe award were rigorous. Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technological innovation, management quality, strategy, and market penetration. This assessment of potential was complemented by a review of the track record and standing of the candidates relative to their peers, allowing Red Herring to see past the buzz and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Europe.

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Debriefing Software embodies the vision, drive and innovation that define a successful entrepreneurial venture. Debriefing Software should be proud of its accomplishment, as the competition was the strongest it has ever been.”

Wizards Storage Portal was officially released in the UK last week. For more information on the UK launch, please visit


Notes to editors:

Additional media resources including logos, photography and video visit:

Follow Debriefing Software on Twitter: @debriefingsoft

Visit Debriefing Software’s LinkedIn page:

About Debriefing Software

Debriefing Software A/S is part of the Portalized group, a private company formed in 2003 and headquartered in Viby J, Denmark, is a worldwide leader in cloud-based Software as a Service (SaaS) solutions for IBM TSM, Storwize and SVC with its innovative Wizards Storage Portal. The Debriefing Software Wizards Storage Portal is sold exclusively through its reseller partners and currently analyses and monitors more than 44 thousand servers worldwide.

To learn more about the Debriefing Software Wizards Storage Portal and associated services please go to the Web at

Media Contact

Olivia Shannon
+44 208 255 5225

Join Debriefing Software on Twitter

All press enquiries to:

Peter Wharton
Chief Marketing Officer
+41 79 206 3127